05 — Social Media Marketing

Social Media Marketing & Management

Social media is a business communication and marketing channel, not just a place to publish posts.

Fortune IT Park plans, creates, manages and measures social media programmes that are tied to a clear objective, whether that is awareness, community, enquiries, website traffic or online sales.

We work across the platforms your customers actually use, and recommend only what your business can sustain well.

What We Offer

Social Media That Works Toward a Clear Goal

Strategy, content, community, paid campaigns and reporting — planned and managed as one programme.

Strategy, Planning & Content Calendars

A written plan that sets objectives, platforms, content themes and measures, followed by a calendar so you can see what is coming and why.

  • Account and competitor review
  • Platform and audience recommendations
  • Content pillars and format mix
  • Monthly content calendar

Content Design & Short-Form Video

Content created for each platform and designed in your brand identity.

  • Post copy and captions
  • Graphics, carousels and story templates
  • Short-form video concepts, scripts and editing
  • Captions, covers and platform-ready exports

Account & Community Management

Reliable day-to-day running of your social presence, and timely, on-brand responses to your audience.

  • Profile set-up and optimisation
  • Scheduling and publishing of approved content
  • Monitoring and replies in agreed hours
  • Moderation and escalation of issues to you

Paid Social Campaigns

Paid campaigns that extend your reach and send people to a specific action. Advertising spend is paid directly to the platform and is separate from management fees.

  • Campaign and audience planning
  • Ad creative and copy variations
  • Tracking guidance and conversion events
  • Ongoing monitoring and optimisation

Reporting, Analytics & Optimisation

Plain-language reporting on the measures agreed for your objective, with recommendations for the next period.

  • Regular performance reports
  • Content and audience insights
  • Recommendations and plan adjustments

LinkedIn & B2B Social Media

Credibility-led content and campaigns for businesses whose buyers research before they get in touch.

  • Company page optimisation
  • Thought-leadership and educational content
  • Guidance for team and leadership profiles
  • Optional LinkedIn campaigns and lead forms
Connected Services

Works Even Better Together

Our three connected services work together, and you can engage us for one or all of them.

Branding & Brand Identity Development

Define who you are, with a clear and consistent brand identity.

Explore service →

Shopify Development & E-commerce Solutions

Sell it through a well-built online store.

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Good to Know

Before We Start

Scope Confirmed in Your Proposal

Platforms and content volumes are confirmed in your proposal. Photography, on-location filming and paid assets are not included unless agreed. Results depend on many factors and cannot be guaranteed.